Whether your database is in the cloud or not, it’s the backbone of your ERP suite. In that light, you need an excellent DBA to keep everything running right. The abbreviation DBA does double duty here, and for the purpose of this discussion it stands for "database administrator." Its other well-known legal connotation is "doing-business-as." So, at the risk of torturing a pun, let's say that your database does its business by helping you do your business. Your business relies on database management because it meshes in with everything you do. Technology is at the heart of your enterprise; your operations are dependent on the applications you use, and the performance and reliability of these business-critical apps completely depend on the databases that support them.